the no & low movement
Guests are choosing the beautiful non-alcoholic option on purpose, and the numbers are not slowing down. Here is what is happening, and why we built the whole bar around it.
of people plan to visit a sober bar in 2025.
of Gen Z say the same. The next generation of guests expects a real drink in their hand, with or without the spirit.
what they are reaching for
Mocktails lead the list, and they are exactly what we do best: fresh-pressed, shaken cold, garnished like the real thing. 21% say affordability matters most, so you provide the bottles and only pay for what you pour.
why they say yes
have ordered an NA drink simply because it looked too good to pass up.
of Gen Z and millennials tried one because a celebrity or influencer endorsed it.
of women who recently gave birth chose NA beer, wine, or spirits while pregnant or nursing.
so we built for it
The non-alcoholic program is our headline, not our backup. Every signature has a twin, one spirited and one zero-proof, so nobody at your event drinks alone.
Figures from 2025 United States consumer research on non-alcoholic drink trends.