what we are
A Memphis mobile event bar, not a sober-only brand and not a juice bar.
the brand behind the bar
a bar for every guest.
A living system for how The Sober Bartender looks, sounds, and shows up. The live website is the source of truth. This hub makes it usable.
the north star
Every glass is poured like it matters.
One thought connects the service, menu, writing, visuals, and guest experience. Whatever is in someone's hand, it should feel considered, complete, and worth holding.
what we serve
Cocktails, mocktails, and dirty sodas, each built with equal care.
who it is for
Hosts and planners who want the whole room covered without making inclusion feel clinical.
why it wins
The non-alcoholic program leads. Every signature is born zero-proof and finished to order.
visual identity
one mark, one family
Use the supplied artwork as-is. Do not retype the wordmark, redraw the glass, or reconstruct the sparkle.
preview field
minimum clear space = one icon heightfull color
Default on cream and paper.
download svg ↓
cream reversed
Use on ink, berry, and dark photography.
download svg ↓
icon mark
For favicons, avatars, stamps, and tight spaces.
download svg ↓minimum size
120px
Use the full wordmark at 120px wide or larger on screen. Below that, switch to the icon.
clear space
1× mark
Keep at least the height of the martini mark clear on all four sides.
one-color use
ink, cream, berry
Keep contrast strong. Gold is an accent, not a light-surface logo color.
do
- Use original proportions
- Choose a supplied colorway
- Keep the mark level
- Give it room
do not
- Stretch or rotate it
- Add effects or outlines
- Use gold on cream
- Recolor it off the palette
color system
celebratory, grounded, warm
Cream carries the room. Ink holds the structure. Berry drives action. Gold brings the good-glass spark, but only where it stays readable.
Cream
Primary surface
PMS 7499 C
#F4E9DAMidnight
Text + dark fields
PMS Neutral Black C
#111111Berry Pink
Primary accent
PMS 214 C
#C43E73Berry Deep
Accessible accent text
PMS 208 C
#9C2D59Golden Citrus
Warmth on dark only
PMS 143 C
#F4B942Coconut Cream
Raised light surface
PMS 9184 C
#FBF2E1Warm Espresso
Long-form body copy
PMS Black 4 C
#3A2A24Orange Citrus
Tertiary graphic pop
PMS 7416 C
#E76F6144%
30%
15%
7%
4%
the surface gradients
typography
three typefaces, three voices
Guestlist Display
Headlines, hero statements, menu names, and large numbers.
Yellowtail
One highlighted phrase at a time. Never a full sentence.
Onest
Body copy, UI, labels, captions, buttons, and everything people read.
live type tester
everybody gets the good glass.
display heroa bar for every guestGuestlist · 92–150px
section headingthe house twelveGuestlist · 46–88px
highlighteveryYellowtail · a phrase
eyebrow / labelMEMPHIS MOBILE BAROnest 700 · 11–13px · .2em
bodyEvery pour is born zero-proof and finished to order.Onest 400 · 15–19px
voice & messaging
write it like we would say it
warm
Like a host who is genuinely glad you came.
“come on in, what are we pouring you?”
confident
We know the bar is good. No apologizing and no hedging.
“the non-alcoholic program leads.”
inclusive
Everyone is in. Never clinical, preachy, or recovery-coded.
“a bar for every guest, drinking or not.”
playful, not corny
A wink, not a pile of tired bar puns.
“born zero-proof, finished to order.”
one-line voice test
Would Jordan say it out loud, behind the bar, to a guest?If not, rewrite it.
Clear and confident. Sell the experience, then make the inquiry easy.
A bar for every guest. Tell us the date, the place, the headcount, and the vibe. We will build the bar around your room.
say this
- Every guest gets the good glass.
- Born zero-proof. Finished to order.
- The non-alcoholic program leads.
- You bring the bottles. We bring everything else.
not this
- We also do mocktails.
- No booze, no problem.
- Mocktails for people missing out.
- Anything that makes alcohol the villain.
photography
real, warm, in the moment
Use real drinks, real rooms, real hands, and honest color. Connection beats staged perfection. The images below are the current live-site set.
natural light
Soft, true daylight. Avoid fake-luxury grading and heavy filters.
real hands + drinks
Show the pour, ice, garnish, and handoff. Texture over staged perfection.
candid energy
People mid-laugh, mid-pour, and mid-cheers. The room should feel alive.
vibrant + true
Let berry, citrus, and gold pop while skin tones remain honest.
digital components
the interface should feel like the bar, not a design system
Rounded surfaces, generous breathing room, clear hierarchy, and one playful move at a time. Motion should feel springy, never chaotic.
buttons
Rounded pills · Onest 700 · short verbs · 44px minimum targetheadline pattern
everybody gets the good glass.
Guestlist headline + one Yellowtail accent wordservice card
the good glass
A zero-proof-forward bar of styled mocktails and dirty sodas.
labels + status
best for weddingsseasonalzero-proof twin
Short, useful, and written like a humanmotion recipe
Hover lift: −4px · scale: 1.03 · easing: cubic-bezier(.34, 1.56, .64, 1) · duration: 450–500ms
brand in use
one system, every direction
tonight's pours
the menu
The Good Glasslemon · vanilla · golden sparkle
After Darkblackberry · lime · fresh mint
Velvet Espressocold brew · vanilla · cocoa
drink of the weekblue suede
Blueberry, lemon, fresh mint, and a little Memphis attitude.
@soberbartender901event proposal
a bar for every guest.
Prepared for your event · Memphis, TNwebsite
Book the bar. Lead with the experience, show the proof, keep the inquiry path visible.
social
Drinks lead. Faces build trust. Real events prove the promise. Every post points to booking.
proposals
Cream pages, ink type, berry structure, one founder image. Professional first, warm second.
event signage
Readable across the room. One Guestlist line, one script word, short drink descriptions.
the logo files
grab the logo
Everything a planner, venue, or print partner needs to place the logo correctly. Pull an SVG for print or a PNG for a quick drop.
SVG↓PNG↓SVG↓SVG↓PNG↓
primary logo
Full color vector. Best for print, signage, and the web.
primary logo
Full color raster for quick drops, slides, and docs.
cream reversed
For ink, berry, and dark photo backgrounds.
icon mark
The Good Glass mark for tight spaces.
icon mark
512px mark for avatars and favicons.
